YouTube has announced that its users have uploaded more than 13 million hours of video content to its servers in the last 12 months, resulting in more than 700 billion YouTube video views.
If you do the math, it means that YouTube’s users have uploaded 850,000 minutes of video and watched 1.9 billion videos per day in the past year. In March, the Google-owned video site announced that its users were uploading more than 24 hours of video per minute. In May, YouTube revealed that it had surpassed 2 billion video views per day.
The company also disclosed that it now has around 15,000 partners creating millions of minutes of content. “We’re privileged to work with the most passionate and talented partners in the world, who produce and upload videos that inspire us, make us laugh and move us — and, most importantly, change the way we look at the world,” Tom Pickett, YouTube’s director of content operations and online creators, said in a blog post.
To celebrate, the video service is giving some of its most successful partners funds to help them create more original content. Five hundred top partners will receive $1,000 credits at B&H Photo in order to help them buy the equipment they need to improve their content’s quality. Some of the selected partners include Mystery Guitar Man, Shay Carl, and one of our favorites, musician Kina Grannis.
The whole point of the program is to bring more premium content to the pages of YouTube. Google is reportedly contemplating an acquisition of Next New Networks and has hired Malik Ducard, formerly a senior VP at Paramount. It’s an orchestrated effort to move away from funny cat videos to high-quality content that can be monetized.
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