Lipton’s Brisk Tea has rolled out a program withStickybits that celebrates urban artists with interactive murals.
Four street murals — two in Los Angeles and two in New York — are based on various artists’ interpretations of new 24 oz. Lipton Brisk cans. The effort follows the launch of cans sporting artwork from Tristan Eaton, Sopa and McFaul Studio earlier this year.
In an interactive twist, each mural contains a scannable Stickybits barcode, which, when scanned with the Stickybits app [iTunes link], serves up a time-lapse video of the mural’s creation. After that, users are prompted to scan a Lipton Brisk can to enter to win an Xbox 360.
That’s not the only mobile push for Lipton Brisk right now. The brand also has a program running in Hess convenience stores where consumers can check in to get a special deal and enter to win free gas for a year.
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